1. Get the most from your Facebook page
Make sure your website address, contact information and business hours and are included on your FB page. Keep your page current with regular messages, don’t let your page become dormant.
2. Offer incentives
Consider posting offers that will entice your customers to call to your business or area. For instance, you can highlight other great businesses nearby, or share interesting content that relates to your business.
3. Create photo and video Page posts
Posting great photo or video content is an easy way to make your business come alive on Facebook. Photo or video posts generally have good levels of engagement and become a key part of an ongoing relationship with their customers.
4. Facebook image size
Check out this diagram to see the correct image sizes to use on Facebook (click for larger image.